Meta Ads — Facebook & Instagram

Reach the right person. At the right moment.

Meta's 3 billion+ users make it the most powerful discovery and retargeting platform for D2C brands. We build full-funnel campaigns that move buyers from cold awareness to loyal customers.

Meta Ads — Facebook & Instagram
3.5x+
ROAS target
>2%
CTR target
DPA
Retargeting
CAPI
Server-side tracking

Everything done right.
Built to convert.

Each capability below is built, tested and managed by our team.

All-in-one delivery
  • 🎯
    01

    Full-Funnel Structure

    Awareness → Consideration → Conversion. Layered audiences and creative for each stage.

  • 👥
    02

    Audience Strategy

    Cold, lookalike, custom, retargeting layers — rotated and tested continuously.

  • 🛒
    03

    Dynamic Product Ads

    Show exact products to past visitors. Highest-converting retargeting format on Meta.

  • 🎬
    04

    Creative Testing

    3–5 ad variants per ad set in a structured testing framework. Statistical confidence before scaling.

  • 📸
    05

    UGC & Video Production

    Guidance on user-generated content and short-form video ads that outperform studio shots.

  • 📡
    06

    Meta CAPI Setup

    Server-side conversion API for accurate attribution in a cookie-less, iOS 14+ world.

Complete deliverables

A complete, ready-to-grow setup.

No half-measures. Every box ticked from day one.

  • Full-funnel campaign structure (TOF/MOF/BOF)
  • Dynamic Product Ads + Catalogue setup
  • Lookalike + interest + behaviour audience layers
  • Creative testing framework with 3–5 variants/ad set
  • Meta CAPI server-side conversion tracking
  • Weekly creative refresh + audience optimisation
Talk to us

Ready to get started?