Case Study
Built for Performance.
Designed for Growth.
See how we helped a wellness brand scale their Shopify store, increase conversions and maximize revenue.
Client
Raji's Kitchen
Industry
FMCG
Platform
Shopify
Engagement
12 months
About the Client
Raji's Kitchen delivers healthy, traditional, and authentic homemade products, focused on sustainable growth through better customer experience and smart marketing.
Our Solution
- Redesigned the Shopify store for better conversions
- Implemented CRO strategies to improve customer engagement
- Added bundle offers and FBT to increase AOV
- Scaled sales through performance marketing and creative optimization
The Result
Numbers that moved the brand.
+32.8%
Increase in Revenue
30%+
Increase in Orders
33.7%
Increase New Customers
70%
Increase in Conversion Rate
Performance Trends
Month-on-month growth in 2025.
Orders per month
Total: 13,149Product Revenue Mix (₹ '000s)
Conversion Rate Trend
1.68% → 4.00% · +138%CVR climbed from 1.68% (low in May) to 4.00% by December — a 138% improvement driven by better targeting and CRO.
"Partnering with ZHAR Technologies helped Raji's Kitchen grow its eCommerce presence through Shopify development, SEO, Meta Ads, and social media marketing. Their strategies improved our online visibility, sales, and customer engagement effectively."
RK
Rajathi Kamalakannan
Founder of Raji's Kitchen
What Made the Difference
- Data-driven CRO and growth strategy
- Mobile-first optimized Shopify experience
- High-converting product and collection pages
- Strategic marketing and automation funnels
- Continuous optimization and scaling support
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