Case Study
Never Lose a Sale
to Sold Out.
How House of Zarizirkon recovered lost sales with automated back-in-stock notifications on Shopify.
Client
House of Zarizirkon
Industry
Jewellery & E-commerce
Platform
Shopify
Engagement
4 Months
About the Client
House of Zarizirkon is a premium jewellery brand offering luxury bridal collections through Shopify. Their most popular products frequently sold out, causing customers to leave without purchasing and resulting in missed sales opportunities.
Our Solution
- Built an automated Notify Me When Available system
- Hid purchase buttons when inventory reached zero
- Created email waiting lists for interested customers
- Enabled instant restock notifications
- Reduced customer support requests through self-service subscriptions
The Results
Numbers that moved the brand.
+35%
Lost Sales Recovered
+48%
Restock Conversions
+52%
Email Subscribers
+40%
Repeat Customer Visits
Performance Trends
Month-on-month growth.
Restock Notification Subscribers
Indexed, Month 1 = 100Sales Recovery Mix (%)
Repeat Customer Visits
+40% over 4 months"The automated back-in-stock system helped us reconnect with customers who were previously leaving our store. We've seen more returning visitors and significantly improved conversions after restocking."
HZ
Founder
House of Zarizirkon
What Made the Difference
- Notify Me When Available Automation
- Automated Email Notifications
- Smart Inventory-Based UI
- Customer Waiting List Management
- Reduced Lost Sales
- Better Customer Experience
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